K
& V is structured as an organization is very different from any other
advertising agency. In addition to the traditional fields - creative, account service
and account planning, the agency also has retail, out-of-home, activation and
digital all sitting under one roof with only one business plan.
All
the above service offerings are bundled into three broad ‘value parcels’ viz. Creative Consultancy, Media Strategy & BTL Solutions, each of these parcels
then work ‘through the line’ with ATL as well as BTL tools to deliver an
effective solution to the client’s brief.
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